Prepaid Marketing for Online Success

If you are a prepaid card provider and are looking to provide your customers with a little bit extra, then it is worth looking at some of the “priceless” offers from MasterCard – available to All MasterCard holders.  Offers include

• 2 for 1 vouchers at the UK’s top Attractions
• Opportunity to win 1 of 5 family holidays to Gardaland
• Opportunity to win 1 of 200 Family Day Passes to Top attractions
• 50% off at Alton Towers Resort Hotels as well as
• Some gourmet Getaways to Paris.

All worth blabbing about for sure!!

Check them out at http://bit.ly/cVdIap

Prepaid365, the UK’s leading prepaid card comparison site, announced the second edition of the Prepaid365 Prepaid Card Awards yesterday. The awards aim to recognise the best in category service provider for different categories as well as highlight a few worthy runners ups in each of those categories.

In the second edition of these prestigious web awards, subject matter experts at Prepaid365 in conjunction with consumers and real users have been researching and reviewing prepaid cards across the UK over the last month or so already with the aim of finding the best prepaid cards in different categories such as Money Transfer, Travel, Payroll, Gaming, General Spend, Online Shopping and Youth. There is a new international category in place in the second edition of the awards and this will be extended even further next year.

Divya Sharma, Senior Researcher at Prepaid365, stated “The awards were a qualified success in July earlier this year and achieved their objective of recognising high quality prepaid card propositions – based on consumer opinions around acquisition, usage and rewards. This is not a bunch of corporate heads sitting around a round table and handing out industry awards but consumer awards which focus on the consumer perceptions around what they desire with a prepaid card.”

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NO, NOT REALLY-  the Phones4u Neon and Escape prepaid cards are undoubtedly good value but you’d be downright silly to think that a 2% discount on your home mortgage with a prepaid card purchase was actually possible!

Here, in the land where the price of loyalty at your local supermarket is a measly 5p off the Price of Petrol, this was always going to be an obvious stretch. So no, the above statement is NOT TRUE and you cannot get a 2% discount on your home mortgage with the Phones4u prepaid card.

Taking a couple of steps backwards, we got the Escape and Neon Prepaid cards from Phones4u to review over the weekend and we decided we would use them and abuse them and post a review or two. After all, they were kind enough to send us a couple of cards to test.

So test we did and they worked fine. Now if you would rather ignore our thoughts – thats fine and you can find out more about these cards yourself by visiting their websites

• Escape Prepaid MasterCard Website
• Neon Prepaid MasterCard Website

On the other hand, you can have some fun and read on about our testing…. Read the rest of this entry »

You must have surely heard the adage that “You Plan to Fail, if you Fail to Plan“.

Whilst this is undoubtedly true for all businesses and all ventures in life, it would be fair to say that this is especially true within the Prepaid Debit Card Industry as budgets tend to be slimmer than most but planning is just the first step because if your measuring and monitoring aren’t up to scratch, you may find your programme struggling sooner rather than later.

In fact, if you are the Prepaid Card Programme Manager or part of the Marketing Analytics Team that has been tasked with monitoring and measuring the success (…erm or otherwise) of your Prepaid Card Programme, then there are a few things you definitely need to be measuring to avoid making that trip to the Job Centre…

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