Prepaid Marketing for Online Success

Well, just when you thought it was safe to say that you were starting to understand Google and the rules around optimising your website for Google’s search engine results – Google have done a Britney with an “Oops, we did it again” single of their own.

I am Gonna be your #1

It all happened on a quite Monday night as I sat running up some Google search results for sites I had spent time optimising recently. Typed in “prepaid marketing” in to Google and was quite chuffed to see my site as the #1 result – rightly so too as I was competing with 1/2 a million other pages for the right to be up there.

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Research has indicated that there is still a percentage of Google users out there who are not aware about Google’s sponsored ads and others who never bother to click on the sponsored listings, simply believing in the organic results returned.

With all things marketing, most online marketing teams will strive to achieve an 80:20 split across click performance via organic search and paid search, respectively unless there is a special campaign to achieve certain short term results.

The Pro’s of Search Engine Optimisation

• Some consumers tend to have more faith in organic results and hence, these are viewed as more “genuine” results for a query
• SEO is viewed as being as a relatively inexpensive option. Now this may not be completely true as keyphrase analysis, on-page optimisation via search engine friendly site development and content development can be expensive but the costs for SEO tend to be more consistent and tend to be independent of the volume of clicks
• SEO is definitely more cost effective when optimising for keywords which would attract a lot of advertiser competition via paid search

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